Reactive vs. Proactive Leadership

August 12, 2024

As a student of leadership and an executive coach helping leaders to grow for nearly two decades, I’ve been inspired by the remarkable stories of leaders who overcame great adversity and managed through a crisis to reach their goals, and not nearly enough on those who accomplish great things through careful planning and strategy execution.

I call the first type of leader a reactive leader and one who is quick to shift focus and respond to the given situation to succeed. The second type is more proactive as they carefully prepare for what they want to do and with steady and thoughtful means then accomplish their objectives. Obviously, no one leader is 100% one way or the other but is likely to be stronger in one direction.

Reactive leaders are better known because they typically overcome adversity and succeed despite the odds, and this lends itself to a captivating story. These leaders include polar explorer Ernest Shackleton, Tesla CEO Elon Musk, and President Abraham Lincoln.

Proactive leaders may be less well-known and celebrated as what they do may not make headlines or provide a necessarily compelling story to promote their legacy. These are leaders like polar explorer Roald Amundsen, Boeing and Ford CEO Alan Mulally, and German Chancellor Angela Merkel.

Being both reactive and proactive are important qualities in leadership, but perhaps we focus far too often on the former due to the compelling stories they provide. Yet reactive leaders can sometimes create their own crisis that demands they are needed to rescue us.

Look no further than Shackleton, who is celebrated for his leadership in keeping every one of his crew alive and reaching safety despite incredible odds. Trouble is the journey should have never taken place given the conditions Shackleton knew of but largely ignored. Or Musk, the mercurial leader of Telsa, SpaceX and X (formerly known as Twitter), who continually confounds customers, shareholders and employees due to his erratic behavior.  

Management historian Martin Gutmann in his TED Talk says we too often celebrate the wrong leaders when we focus on these more reactive qualities. And, unfortunately, the leaders we celebrate are the leaders we learn from.

It’s important to avoid what Gutmann calls the “Action Fallacy,” which tricks us into celebrating the wrong leaders. Gutmann says we too often look for leadership potential in those who:

  • Talk a lot (regardless of what they say)
  • Show up confidently (regardless of their competence)
  • Are constantly busy (regardless of what they are doing)

We see this play out in the workplace constantly and it needs to be corrected if we want to elevate leaders who will truly make a difference.

The novelist David Foster Wallace wrote that real leaders are those who “help us overcome the limitations of our own individual laziness and selfishness and weakness and fear and get us to do better, harder things than we can get ourselves to do on our own.”

Don’t confuse a good story with good leadership. Don’t be fooled by those who speak a lot, exude confidence, and are constantly busy as good leaders. Instead focus on what they say, their competence and what they accomplish. Look for a track record of success, an ability to avoid crises, and overall boring management skills. And seek out proactive leaders, who are skilled to react when a crisis occurs.

Failing all the way to Success

October 7, 2012

“Your attitude towards failure determines your altitude after failure.” – John C. Maxwell

When he was just seven-years-old his family was forced to move out of their home and off their farm. Like other boys, he was expected to work to help support the family. When he turned nine, his mother died.

At the age of 22, the company he worked for went bankrupt and he lost his job. At 23, he ran for state legislature against 12 other candidates. He came in eighth.

At 24, he borrowed money to start a business with a friend. By the end of that first year, the business failed and local authorities took his possessions in order to pay off his debt. His partner soon died, and he assumed his partner’s share of debt as well.

When he turned 25, he ran for state legislature again. This time he won.

At 26, he was engaged to be married, but his fiancée died before the wedding. The next year he plunged into a deep depression and suffered a nervous breakdown.

At 29, he sought out to become speaker of the state legislature. He was defeated.

When he turned 34, he campaigned for a U.S. congressional seat. And he lost. The next year he ran for Congress again and this time he won.

At the age of 39 when his term ended, he was out of a job as his party had a one-term-limit rule.

The next year he tried to get a job as commissioner of the General Land Office, but he was denied. At 45, he campaigned for the U.S. Senate and lost by six electoral votes.

When he turned 47, he was one of the contenders for the vice-presidential nomination at his party’s national convention. He lost. At 49, he ran again for the same U.S. Senate seat a second time. He lost again.

Two years later, at the age of 51, after a lifetime of failure, disappointment, and loss, Abraham Lincoln was elected the sixteenth president of the United States.

Given his leadership in presiding over and ending the Civil War, preserving the Union, ending slavery, and rededicating our nation to the ideals of equality, liberty, and democracy, you could argue he was our most successful president.

This story, taken from Paul Smith’s Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, is steeped in challenges far beyond what most of us ever have to endure.

The point of this and other stories where characters demonstrate unbelievable resilience and perseverance is that achieving success may very well require setbacks and failures. And it is often only through how we react to our failures that determine whether we can ultimately go on to be successful.

Without failing, you’re not living. Here’s a video that provides a look at many famous failures.

“I’ve missed more than 9000 shots in my career and I’ve lost almost 300 games,” said Michael Jordan, arguably the best basketball player of all time and someone who failed regularly. “Twenty-six times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

The great inventor Thomas Edison was reported to have performed some 9,000 experiments before coming up with a successful version of the light bulb.

And when things go wrong there is typically enormous opportunity for learning. There is the need to honestly appraise what happened, identify who was responsible, to own what was our own part, and then to find creative and sustainable solutions so that it doesn’t happen again. This is as true for individuals as it is for organizations.

It has often been said that if you’re not learning from your failures, you are very likely repeating them.

“The difference between average people and achieving people is their perception of and response to failure,” says John C. Maxwell, author of Failing Forward: Turning Mistakes into Stepping Stones for Success.

Clearly without the experience of failing, it is hard to know how to succeed. It’s as if that taste of disappointment enables us to persevere.

Lincoln’s persistence to succeed despite a lifetime of failure, disappointment and loss helped him reach the highest office in the land and a lasting legacy of one the greatest leaders of our country.

Make it a habit to embrace your failures as learning opportunities that enable you to reach your successes.